When you meet another healer, do you first ask what technique they use? Healers definitely come in a wide range of occupations, and when you meet someone new, you want to get to know them. But let me tell you how I feel about "the technique question":
YAWN.
It tells me nothing about YOU, what you do, and who you can help.
As someone who empowers others, what is the essence of what you do? I assure you it is not your technique. You may have gotten that idea from, oh, say, taking a lot of technique classes and even working hard to get certified. You leave your technique classes speaking the language of technique. "I do EFT," "I'm a brain surgeon," "I'm a social worker." "I'm a Presbyterian Minister." "I'm a graphic designer." Or you have natural talents and use these general categories anyway: "I'm a psychic." "I'm a painter." "I'm a coach."
But I assure you, based on my experience mentoring healers and my current spiritual understanding of how the world works, I know you are here with unique healing gifts and a message to share in your own way with a very specific group of people. Unfortunately most of the healers I meet don't know who they are as healers... (except my clients, of course). They are "technique practitioners", not healers.
Think about this: Your car is behaving funny and you want a mechanic who can fix it. Coincidentally, you run into three mechanics at a party. They tell you: I'm a Sears Mechanic, I'm a Goodyear Mechanic, and hey, I'm a mechanic at that place on the corner by the police station.
Did you learn anything? Do you know which one to choose to fix your poor 1963 Volkswagen bug so you can go to your 45th high school reunion in style?
What if one of them said: "I work with former flower children like myself who had a little too much fun in the 6os, but who deeply appreciate the vehicles of that era, man. And I specialize in making VW bugs run like new!"
Got it? When I meet you, your "technique" tells me nothing about you, your work, your gifts, your essence, your passion, your tribe, and most of all: whether you can help me or anyone I know. it also makes for really short and dull conversation. "Oh," I say back to you, thinking of all the other practitioners of that technique I've met...
Referrals, word of mouth, and meeting people face-to-face is crucial to your outreach and to building your practice. Know who you are, so others will too. Why blow your chances by generalizing yourself into being forgotten? Of course you can tailor it to your audience, too. If you meet me at a party, I may say something like this:
"I mentor those who help and empower others to discover their unique healing gifts and message, and to express that in a successful, life-changing business that they leap out of bed in the morning for."
If you meet me at a healing event, however, it may be more like this: "I mentor healers who are not working at their potential to discover, unleash, and express the master healer they already are on the inside, in a successful, world-changing business or practice."
See the power of knowing who you are? My whole philosophy is based on building your practice from the inside (of you) out. All the business-building techniques in the world won't work if you don't know who you are and what you are here to do. Now go heal your own elevator speech. ;) And let me know if you would like a little help.
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