...at iHerb.com. That's the ultimate buying experience: buying something I "need" or "have to", and having FUN! I'm impressed. How did they do it?
1. It was easy to find the brands I already use, so no hard searching and deciding. No stress. My kids have antioxidants and greens again!
2. The ease and fun of discovering good values. I found things at great prices I never see on sale at the coop! (Bach flower remedies for $11, Emergen-C for $9!)
3. The fun of pricing levels that earn you bonuses. Free shipping over $40. Quantity discounts for 4 or more products. An extra 5% discount over $60, and 10% over $120 for return customers. Also, the cart calculates the average discount, so I played around with quantities to get the highest percent off, heh.
4. I discovered the fun of giving you $5 OFF your first order! Now I totally sound like an ad, but enter coupon code NAS875 and get $5 off while I get a small credit towards my next order. If you like them, you too can sign up for their referral program and earn credits referring friends and family. (I love word-of-mouth advertising!)
5. Amazing customer service. I grabbed the wrong credit card, but called an hour later and they switched it over. No question, no tsk-tsk, just happy to help and is there anything else we can do for you? Customer service is key to strengthening customer loyalty. I love iHerb now!
How about your business or practice? How can you use these ideas in your own biz or practice -- without ever discounting your services of course... vitamins are common: YOU are NOT. ;) How can your clients have FUN coming to see you for help, even if they "have to"?
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